The Rise & Impact of PWA Adoption in 2024

Published on:
March 22, 2024

The mobile app industry has changed significantly over the past ten years, with Progressive Web Apps (PWAs) being the primary player. PWAs combine the massive elements of mobile and online apps to create a seamless and enjoyable user experience.

Progressive online Applications, or PWAs, have made a name for themselves in the digital world of 2024 as the vital link that binds conventional online experiences to the seamless operation of mobile applications. 

PWAs are a contemporary web development strategy as businesses actively work to accomplish customers' ever-evolving demands for fast, dependable & beautiful digital interactions. In this MarsDevs article, we discuss the rise and impact of PWA adoption in 2024 and beyond! 

So, let’s get started!

Progressive Apps - The Fundamentals

Progressive Apps - The Fundamentals

Progressive online Apps, or PWAs, are a type of online application made with a unique cross-platform development methodology. PWAs offer consumers with directly installed mobile-friendly web pages via their web browsers. As developers exclaim, “Progressive Web Apps can simulate a native app experience while mobile web browsing without installing the app on your device.”

Some websites offer a flawless mobile surfing experience because of PWAs. One such website is Alibaba, which is the largest B2B trading platform globally. Alibaba had a 4X boost in engagement and a 76% increase in mobile conversions after converting to a PWA!

How are they unique?

  • Offline Functionality: PWAs can operate offline or in situations with inadequate network access thanks to service workers that save vital materials in a cache.
  • App-like Interface: They provide a full-screen interface similar to an app and can be installed on a device's home screen without an app store.
  • Push Notifications: By enabling users to get push notifications, PWAs can improve user engagement and retention.
  • Performance and Speed: Improved loading times and seamless operation, even with difficult network circumstances.
  • Security: Because they are provided via HTTPS, all data transferred is guaranteed as safe.

Progressive Web Apps - Why do you need it?

Progressive Web Apps - Why do you need it?

PWAs transform consumers' engagement with digital content by providing several benefits above conventional mobile apps. The following main advantages show how PWAs are superior to their traditional equivalents.

Multi-Platform Interoperability

PWAs are made to function on a wide range of devices and platforms, so developers don't have to make distinct versions for different operating systems. Whether a user is using the program on a laptop, tablet, or smartphone, its universality guarantees a consistent user experience.

Installation-free Accessibility

PWAs can be launched quickly using a web browser instead of traditional applications that must be downloaded and installed. It lowers friction and streamlines the user onboarding process, increasing the likelihood that users will interact with the application.

Search Engine Visibility

Because progressive web apps are websites, they gain from enhanced search engine optimization (SEO). It implies that search engines can index & make them for people to find. Improved exposure helps drive more traffic and attract new users.

Offline Functionality

The offline functionality of PWAs is one of their most notable characteristics. PWAs can cache content and enable users to access specific features even when they turn off the Internet with service workers. The user experience is enhanced by these offline capabilities, especially in places where network availability is erratic.

Push Notifications

Push notifications are a feature of Progressive Web Apps (PWAs) that let companies re-engage with customers by sending out important event information, promotions, or reality changes. By providing a direct line of contact, the app and its users may build a more dynamic connection that increases user engagement and retention.

Reduced Data Usage

Data efficiency is a priority in creating Progressive Web Apps (PWAs). They rely on caching technologies and a simplified design to minimize loading times and consume less data. Users on metered data plans/places with poor broadband access would benefit from this.

PWA for Better SEO

PWA for Better SEO

The question of whether PWAs aid in SEO efforts is hotly debated, although it is undeniable that PWA architecture is crawler & SEO-friendly. Let's take a peek. 

Optimization of the indexing process: Accelerating page indexing was one of PWA's primary objectives. It indirectly translates to increasing mobile visitors' use of PWAs. Deep links are no longer necessary for webmasters which is good news for search engine optimization.

Better productivity: PWA typically outperforms ordinary web pages in terms of efficiency. Specifically, this is made by using Service Workers, who simply ask for raw data. The solution's high productivity has a direct rise in conversion, which raises the site's search engine ranking.

Push notifications, which inform users about ongoing promotions, discounts, and exclusive offers while the application is running in the background, may be used with PWA for even higher conversion rates.

Improved usability. Lastly, a decrease in the total number of steps needed to accomplish the desired action, downloading and installing the program on a user device—is another advantage from an SEO standpoint. Therefore, customers don't have to download programs from the App Store or Google Play and wait impatiently for the installation to finish.

Top Progressive Web Frameworks in 2024

Let's now explore a few of the best progressive web frameworks that have gained popularity in 2024, emphasizing their qualities and how they support the creation of PWAs:


Svelte stands out for its distinct approach to web development, providing a compiler that transforms app components into imperative code that refreshes the DOM with extreme efficiency. The new method produces reduced bundle sizes and quicker runtime performance essential for PWAs.


Facebook's React is still a vital force in PWA development because of its vast ecosystem and component-based architecture. Complex application development is now because of technologies like React Hooks and the Context API, which have simplified state management and function reuse.


With its complete MVC framework, Google's Angular provides a comprehensive solution for creating reliable PWAs. The framework is perfect for enterprise-level applications because of its focus on form handling, performance, and accessibility.


With a far lower footprint than React, Preact is a lightweight substitute that provides comparable capabilities and APIs. Because of its small size and efficiency, performance is not compromised, which makes it perfect for PWAs where download speed and execution time are crucial.

PWA in the Age of AI

As developers put it, “Progressive Web Apps are web applications that leverage modern web technologies to provide users with an app-like experience directly through their browsers.” But how does AI help?

AI and PWAs can work together in a variety of ways. AI, for instance, can be used to customize PWAs and increase their relevance to the requirements of consumers. AI can enhance PWA performance, making them more responsive and quicker.

PWAs can offer consumers AI-powered services. A PWA can be used to deliver consumers tailored suggestions or assist them with activities like scheduling appointments or bookings. AI and PWAs together have the potential to produce a new wave of web apps that are more potent, interesting, and customized than ever before.

Here are some instances:

User Behavior Analysis

Artificial intelligence (AI) algorithms can examine how users interact with the PWA, monitoring their time spent on various areas, frequented features, and navigation patterns. Understanding user preferences and forecasting their future behavior benefit massively from this data.

Content Recommendations

Leveraging AI to make tailored content recommendations based on user preferences and history keeps users interested and promotes app exploration. Artificial Intelligence ensures that consumers are shown material that is relevant to their interests, whether in the form of articles, multimedia, or product suggestions.

Dynamic User Interfaces

Adapting the PWA's interface dynamically according to user preferences is another aspect of AI-driven customization. Developing a visually appealing and user-centric interface could entail reorganizing menu items, emphasizing commonly used elements, or even modifying color palettes.

Real-Time Updates

AI can deliver real-time notifications and updates that are customized to each user's interests by continually evaluating user behavior. Not only does this inform users, but it also encourages frequent visits to the PWA.

Wrapping Up

"PWAs are a natural evolution of how we allocate & consume software,” state Google and Microsoft web developers. The future of mobile consumption of media is the progressive web app. 

It provides speed, dependability & excellent user engagement in a world where users' attention is valued every second. PWAs have changed how firms communicate with their consumers with their improved offline capability, speed optimization & seamless user engagement features.

Are you looking for PWA development? MarsDevs can help! Reach out to us at MarsDevs & we would be happy to help you build a high-performing web solution! 


  1. What is a PWA?

A Progressive Web App is a kind of online program that is created with popular web technologies like HTML, CSS, and JavaScript. It is designed to function on desktop and mobile devices/any other platform that makes use of a standards-compliant browser.

  1. How does PWA impact SEO?

Because PWAs are reliable, swift, and interesting, they can have a favorable effect on SEO. PWAs are made to load quickly and offer a positive user experience, two things that search engines value highly. Furthermore, search engines can completely index PWAs because they are still web pages.

  1. Is PWA the future?

PWAs are a logical development in businesses that distribute and use software. They are not dependent on any particular operating system or development environment as they are built on web technologies & are the future!

Similar Posts