An Ultimate Guide To Redesigning: A Website Without Affecting SEO In 2024

Published on:
June 7, 2024

In the era of digital technology, a website serves as your company's online face and frequently forms the first appearance of potential clients. However, what happens if your website isn't evolving with your business, or worse if it's outdated? 

Website maintenance can help with that. Your business can become more appealing and reachable to your intended audience by revamping your site, which may refresh your brand and enhance the user experience.

Even top website builders to facilitate editing & redesign is a significant project. An improper website makeover might cost you money & effort/even result in fewer visitors than before. 

In this MarsDevs article, We'll cover website redesign in this tutorial so you can make sure everything goes as planned. So, let’s get started!

What is a Redesign for a Website?

There's more to redesigning a website than changing the fonts, colors, and photos. It's a chance to reconsider the design, content, and general web user experience. The needs and objectives of your company will determine how much of a makeover you must do. 

It might be a straightforward rebranding, updating the aesthetic while preserving the basic framework. Alternatively, you can rebuild the theme or template, changing every part of the website's appearance to reflect the new brand or keep up with modern web design trends.

However, sometimes a website overhaul necessitates a total rebuild. This can entail updating your content to suit your audience and refining your branding to represent shifts in your business's positioning or operations. 

Revise the theme or template of your website to make it more accessible and user-friendly. The technology that drives your website may also be upgraded as part of a complete rebuild, enhancing security, scalability, and performance.

When is a Website Redesign Necessary?

When is a Website Redesign Necessary?

Revamping a website is a big decision because it takes time and money. Here's how to determine if your website needs to be updated.

  1. Outdated design: It might be time to revamp the Comic Sans typeface and your website has a GeoCities vibe. An old website may convey to users that your company is outdated with modern digital trends, which could erode their trust.
  1. Bad user experience: A website's user experience is a fundamental component. Your website must be updated if visitors have trouble navigating it, finding the required information, or doing simple tasks.
  1. Low conversion rates: It should be easy for people to become clients on your website. Conversion rates may be steadily declining, which could indicate that your website is no longer fulfilling the demands or expectations of your target audience.
  1. Not mobile-friendly: Your website must be mobile-friendly in this era when smartphone surfing frequently eclipses desktop viewing. If your website is not displaying properly on a smartphone screen, you will ultimately lose out on potential clients.
  1. Slow response times: Modern internet consumers are accustomed to quick, seamless online experiences. Users can quit your website before viewing your content if it takes too long to load.
  1. Imperfect SEO outcomes: Outdated SEO ways or a complete lack of SEO could impact your site's poor search position. Redesigning your site can increase its visibility.
  1. Relaunching: Your website should be able to show whether or not your company has just undergone a rebrand. Building and preserving your brand identity depends on visual and messaging consistency.

Things to undertake before redesigning your website

Things to undertake before redesigning your website

The first step in the website redesign process is to get your website ready for the redesign. Before starting to revamp your website for search engines, you must accomplish the following:

  • Export the information from your Google Analytics landing page: Data from your Google Analytics landing page may be exported, which is a simple but frequently missed step. You can refer to every page on your website that has seen traffic in the last year with the help of this statistics report. It gives you an initial URL structure for your website, which you can use to create your redirect map.
  • To relocate your existing websites, create a map: URLs can change for various purposes when a site is redesigned. The page on your previous website can be mapped to the URL structure used after the makeover using a redirect map. This can prevent users from seeing an error 404 page if you delete a page from your previous website.
  • Create a keyword map: After putting your redirect map in place, create a keyword map to take things even further. Analyzing every page separately and connecting a desired term to your URL for a keyword map. It’s an important step because having many pages rank for the same term will lower your keyword rankings.
  • Finish a technical SEO examination: This is the last task you should accomplish before moving on to the vital items on your SEO redesign checklist. You don't want the same mistakes from your previous website to persist on your new one. Look for 404 URLs, 301 redirects, and unoptimized information for a technical assessment.

Ways To Update Your Website Design

Ways To Update Your Website Design

Redesigning your website is a major undertaking that can significantly enhance your online visibility by improving user experience and boosting conversion rates. Updating the appearance and feel is not the only thing involved; several crucial elements in a planned process guarantee a smooth transition and better outcomes. 

Let's see the important things to consider when redesigning your website.

Benchmarking Website Efficiency

First, assess the performance of your site. Examine vital data including bounce rates, conversion rates, average time spent on site & page load times. With this data, you can create performance standards for the new site and discover areas that require improvement.

Grow Your Company

Your brand should be reflected on your website. Hence, review your brand strategies before planning for the overhaul & you must consider the colors, typefaces, voice, and overall messaging. Ensure that the latest design has a consistent view of all these aspects.

Examine a Different Platform

Consider whether your existing platform will work with your goals, branding, and makeover. It could be time to switch to a new platform if revamping isn't giving you the features you require. You must consider elements, like price, e-commerce support, SEO & customization possibilities.

Make a plan for your content

Content for your website must be interesting, educational, and search engine optimized. Create a content plan that complements your brand and meets the needs of your target audience. This includes planning out new material & assessing current content to see what should be updated, eliminated, or repurposed. 

You must migrate your current content while switching to a different platform. Ensure properly plan this & important content is transported accurately, without sacrificing quality or data.

Track Performance

Once your website has been revamped, keep an eye on its performance. Examine the metrics of the new website against the standards you established for the previous one. This enables you to assess the effectiveness of your redesign and pinpoint any areas that could require additional adjustment.

Connect Google Analytics

Finally, confirm that your new website is connected to Google Analytics. This will give you useful information about user behavior, the effectiveness of your marketing campaigns & the website operation. It's an essential tool for gauging the success of your redesign and directing your ongoing efforts to improve your website.

Final Thoughts

Redesigning a website, particularly with conversion in mind, involves much more than just making it look better. Various technological issues must be addressed - from basic elements like H1 titles and meta descriptions to more complex ones like XML sitemaps, redirects, and duplicate or thin material.

Before starting a makeover, back up your website and store all its data, including pages, content, and analytics. Submit the updated sitemap following the redesign and relaunch, and closely watch your Google Analytics (pages indexed, URL traffic, mobile performance) to identify any SEO problems.

Contact us at MarsDevs & we would be happy to assist you with your website interface!


  1. What distinguishes a website redesign from a redesign with an SEO component?

Regular website redesigning differs from SEO-focused website redesigning the latter emphasizes optimizing your website for search engines. Your website's search engine ranking is affected when you can modify its layout and design. By focusing on SEO, ensure that you are ready for the effects of your adjustments and that your website's ranks are maintained.

  1. What effect does a website have on changes to your SEO?

Your website's design affects its search engine optimization & it's vital to have an SEO-focused web design checklist. Redesigning a website has many advantages when done well, but there are hazards involved that businesses need to be aware of and control while doing so.

  1. What advantages come with redesigning a website with SEO optimization?

Businesses must discover strategies to stand unique as the digital landscape grows more competitive. A recent poll suggests that 81% of consumers do research before purchasing.

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