In the era of digital technology, a website serves as your company's online face and frequently forms the first appearance of potential clients. However, what happens if your website isn't evolving with your business, or worse if it's outdated?
Website maintenance can help with that. Your business can become more appealing and reachable to your intended audience by revamping your site, which may refresh your brand and enhance the user experience.
Even top website builders to facilitate editing & redesign is a significant project. An improper website makeover might cost you money & effort/even result in fewer visitors than before.
In this MarsDevs article, We'll cover website redesign in this tutorial so you can make sure everything goes as planned. So, let’s get started!
There's more to redesigning a website than changing the fonts, colors, and photos. It's a chance to reconsider the design, content, and general web user experience. The needs and objectives of your company will determine how much of a makeover you must do.
It might be a straightforward rebranding, updating the aesthetic while preserving the basic framework. Alternatively, you can rebuild the theme or template, changing every part of the website's appearance to reflect the new brand or keep up with modern web design trends.
However, sometimes a website overhaul necessitates a total rebuild. This can entail updating your content to suit your audience and refining your branding to represent shifts in your business's positioning or operations.
Revise the theme or template of your website to make it more accessible and user-friendly. The technology that drives your website may also be upgraded as part of a complete rebuild, enhancing security, scalability, and performance.
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Revamping a website is a big decision because it takes time and money. Here's how to determine if your website needs to be updated.
The first step in the website redesign process is to get your website ready for the redesign. Before starting to revamp your website for search engines, you must accomplish the following:
Redesigning your website is a major undertaking that can significantly enhance your online visibility by improving user experience and boosting conversion rates. Updating the appearance and feel is not the only thing involved; several crucial elements in a planned process guarantee a smooth transition and better outcomes.
Let's see the important things to consider when redesigning your website.
Benchmarking Website Efficiency
First, assess the performance of your site. Examine vital data including bounce rates, conversion rates, average time spent on site & page load times. With this data, you can create performance standards for the new site and discover areas that require improvement.
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Your brand should be reflected on your website. Hence, review your brand strategies before planning for the overhaul & you must consider the colors, typefaces, voice, and overall messaging. Ensure that the latest design has a consistent view of all these aspects.
Examine a Different Platform
Consider whether your existing platform will work with your goals, branding, and makeover. It could be time to switch to a new platform if revamping isn't giving you the features you require. You must consider elements, like price, e-commerce support, SEO & customization possibilities.
Make a plan for your content
Content for your website must be interesting, educational, and search engine optimized. Create a content plan that complements your brand and meets the needs of your target audience. This includes planning out new material & assessing current content to see what should be updated, eliminated, or repurposed.
You must migrate your current content while switching to a different platform. Ensure properly plan this & important content is transported accurately, without sacrificing quality or data.
Track Performance
Once your website has been revamped, keep an eye on its performance. Examine the metrics of the new website against the standards you established for the previous one. This enables you to assess the effectiveness of your redesign and pinpoint any areas that could require additional adjustment.
Connect Google Analytics
Finally, confirm that your new website is connected to Google Analytics. This will give you useful information about user behavior, the effectiveness of your marketing campaigns & the website operation. It's an essential tool for gauging the success of your redesign and directing your ongoing efforts to improve your website.
Redesigning a website, particularly with conversion in mind, involves much more than just making it look better. Various technological issues must be addressed - from basic elements like H1 titles and meta descriptions to more complex ones like XML sitemaps, redirects, and duplicate or thin material.
Before starting a makeover, back up your website and store all its data, including pages, content, and analytics. Submit the updated sitemap following the redesign and relaunch, and closely watch your Google Analytics (pages indexed, URL traffic, mobile performance) to identify any SEO problems.
Contact us at MarsDevs & we would be happy to assist you with your website interface!
FAQ
Regular website redesigning differs from SEO-focused website redesigning the latter emphasizes optimizing your website for search engines. Your website's search engine ranking is affected when you can modify its layout and design. By focusing on SEO, ensure that you are ready for the effects of your adjustments and that your website's ranks are maintained.
Your website's design affects its search engine optimization & it's vital to have an SEO-focused web design checklist. Redesigning a website has many advantages when done well, but there are hazards involved that businesses need to be aware of and control while doing so.
Businesses must discover strategies to stand unique as the digital landscape grows more competitive. A recent poll suggests that 81% of consumers do research before purchasing.
