MarsDevs Tips: How Can You Decide on Colors for Your Branding?

Published on:
September 13, 2022

What does the choice of color impact? The answer is: it turns out a lot. There are many things to consider regarding color psychology in marketing. Colors have the power to affect the way customers view a brand. And not just that, they can even impact customers' decisions about a brand. The right combination of colors is powerful enough to compel a customer to purchase.

According to Kissmetrics, 85% of shoppers bought a particular product because of the color. And 80% said that color increases brand recognition.

This is why color psychology in marketing matters so much. It's not so much about good colors or wrong colors. It's about choosing the right colors. And by the end of this post, our goal is to help you pick the right combination to reflect your brand's values.

Why Are Some Colors Better Than Others?

Some color combinations are more or less accessible and can impact how easily customers interpret your branding or read your content.

But many of the associations that we make to different colors are subjective. The influences inform them that we grow up around, and our upbringing, genders, where we live, and values impact us. This is why knowing your customer personas come in handy. Like other aspects of your marketing, you need to know who you're marketing to first. Then you can create content that connects to their values and resonates with them.

If you need a hand with this, Xtensio helps you create five personas for free within their platform, and Hubspot offers a tool called "Make My Persona."

Color psychology in marketing

We put great effort into bringing color into our lives. We go through all this trouble because the colors around us impact our experiences profoundly. When it comes to color psychology, even the different shades of color have distinct meanings. 

In your marketing, the colors you choose send emotional cues to your target audience, make your brand stand out, and represent your brand's personality. They help you make certain pieces of information stand out and guide your audience to interpret your brand in the ways you want.

MarsDevs Tips: How can you decide on colors for your branding?

While colors have meaning, they do not have any guidelines. Several infographics and educational blogs can tell you which color reflects what, but it is not easy. The answer varies when someone asks you which color you should choose for your brand. It depends on your brand's identity.

For now, MarsDevs has some tips to help you decide which color fits right.

  • Research before you confirm. 
    You can go through hundreds of articles and check out thousands of infographics. It would not make the decision easier. But the process gets more streamlined when you know all your options and deeply understand the concept. So, you must research.  

    Research articles related to color psychology. Understand how other brands are doing it. Know what mistakes others are making so you can avoid that. You can then work on your brand's identity more efficiently.
  • Choose a color that can help you reflect your brand's personality. 
    According to studies, your customers' intent to purchase depends on the colors. Colors decide how the audience perceives your brand and its personality. You might want to use stereotypical color associations, but you must choose colors that support your brand's personality.  

    Before you choose the color, you need to answer two questions. What do you want your brand's personality to be like? What should your audience feel when they associate with your brand? In a study, Jennifer Aaker mentioned five core dimensions that play a role in your brand's personality.
  • Choose the appropriate color. 
    Your color should represent your brand. Studies suggest that the relationship between a color and a brand should be appropriate. Many brands make the mistake of using a shade that seems appealing. Some follow what their competitors do even when their journey and identity differ.

So, choose the color that fits right. If you do not think you can make a practical decision without bias, you can get help from experts. 

Here, in MarsDevs we incorporate color psychology when we execute design thinking. You can define design thinking as an agile, iterative process carried on during a design process. 

It is an innovative process that promises to center users' desires, wants, and needs, so you can enable your company to pivot alongside the evolution of technology and, therefore, the industry. Design thinking avoids following rules and suggests that there is never one way to solve a particular problem. 

Instead of one set methodology, design thinking encourages the idea of questioning, observing, experimenting, and innovating to survive in an environment that constantly evolves. The good part is that it always embraces diverse, innovative approaches and ideas.

When you involve design thinking, you would not have to rely on the old-school corporate hierarchy that needs similar kinds of ideas and continuous approvals. Instead, this time, you will be able to foster an innovative culture that would encourage your employees to challenge, break, and reform norms and corporate traditions while facilitating smart and calculated risks.

Say "Hi" to innovative design thinking and excellent UIs with your favorite development team at MarsDevs.

Getting a developer that also takes care of your site's design and User Interface is tricky. You can hire the best and find out they do not fit your team. Hiring is a long, tedious, and costly process. And now, think about the number of times you need to hire and fire before you land with the perfect fit. Well, as a friend in need is a friend indeed, MarsDevs can chip in anytime you want.

Besides being an excellent development team, MarsDevs takes care of the overall development process, including the look and feel of what we are working on with you. MarsDevs streamlines your operational systems and saves you time, money, and resources. So, let us connect and discuss possibilities next. 

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