Mailchimp For Business - What You Should Know!

Published on:
February 28, 2024

Mailchimp began as an email broadcast platform, and while that remains its primary focus, it has recently grown to include web pages, ecommerce sites, social network sharing, and polls. It has been both useful and puzzling. 

On the one hand, it's convenient that Mailchimp can handle more than simply email. Conversely, it leaves many users (and potential users) wondering what Mailchimp can and cannot accomplish and what other software products are required to fill the gaps. Juggling many pieces of software can be stressful and time-consuming. So, MarsDevs is here to help! 

In this MarsDevs article, let’s deeply dive into what Mailchimp is all about and what it can do for you! 

So, let’s get started!

What is Mailchimp used for?

What is Mailchimp used for?

Mailchimp is an email marketing tool designed for a diverse variety of organizations. It gives you the tools to build, distribute, and track compelling email campaigns for your clients and subscribers.

As the Mailchimp site exclaims, “With 12M+ businesses sending half a billion emails daily, we analyze millions of data points to give personalized tips that make your marketing better.”

Mailchimp is the brand name for one of the earliest and most comprehensive email marketing solutions. The tool has various tools that allow you to manage your mailing list, create eye-catching campaigns, automate emails, and track campaign results all in one location. 

Mailchimp is a popular and widely used email marketing program. Mailchimp, founded in 2001 by Ben Chestnut and Dan Kurzius, presently has over 20 million members and is valued at $4.2 billion. 

Mailchimp is largely used for capturing leads and broadcasting messages to them via email and social media. ("Broadcast" refers to transmitting a message to many individuals simultaneously.) It also has various website and ecommerce features. 

Let's take a closer look at them.

Lead capture

Mailchimp lets you build opt-in web forms to encourage people to join your email list. You may capture common variables such as first and last name, email, phone number, and address to build custom fields to collect information particular to your sort of company. You can additionally split your list into several audiences.

Email Broadcast

Mailchimp's main feature is the ability to send several emails simultaneously; most of its additional capabilities enable this. Some of Mailchimp's email functionalities are:

  • Email templates
  • A/B testing (paid plans only)
  • Multivariate testing (Premium plan only)
  • Automated nurture campaigns
  • Email Reporting

It's vital to remember that most complex features demand a more expensive plan, so check the price packages to ensure you're purchasing the one with the tools you require.

Another note is that Mailchimp only offers email broadcasting and some email automation. It only works when sending individual emails. 

Landing pages, website builder, ecommerce

Mailchimp has included a set of ecommerce website capabilities that allow you to:

  • Create and publish a website.
  • Set up an online store.
  • Accept payments online (only in the US and UK).

It offers a simple answer for those who are just starting and want a basic website. However, if you have more complex requirements, consider what is available to ensure it meets your demands. Consider how quickly you could outgrow Mailchimp's ecommerce website, as switching providers might be a nuisance when your business takes off and grows quickly.

Social media management

Mailchimp now supports social media publishing. Social post-scheduling is offered on some of the more premium plans.


Mailchimp's higher plans allow you to send postcards for special offers, appointment reminders & recurrent brand awareness campaigns. Mailchimp includes additional capabilities, like task management, appointments, surveys & adverts. But its main focus is lead generation & email marketing.

What can Mailchimp do for your eCommerce business?

What can Mailchimp do for your eCommerce business?

Mailchimp provides a variety of appealing features and functionality tailored particularly to the needs of eCommerce firms, including:

Manage email address lists

Mailchimp allows you to manage your mailing list and pick from various segmentation options. For example, you can group subscribers based on their activity, preferences, and demographics. Segmenting your audience allows you to send highly focused emails & set the scene for your email copywriter to generate subject lines that are perfectly tailored.

Create campaigns

Mailchimp's drag-and-drop email editor allows you to build visually attractive email campaigns and newsletters without requiring any coding or design expertise. Customize your emails' style, layout, and content to reflect your e-commerce brand's identity, ensuring your consumers have a consistent and attractive experience.

Track & report on analytics

Mailchimp offers powerful analytics tools to help you track the success of your email campaigns. You can track open rates, click-through rates, conversion rates, and even the income your emails generate. These insights allow you to improve your campaigns and make data-driven decisions to increase your eCommerce ROI.

Email automation

Automation has the potential to transform eCommerce operations completely. Mailchimp's automation tools enable you to create triggered emails depending on client actions or milestones. You can schedule welcome emails, abandoned cart reminders, product suggestions, transactional emails, and post-purchase follow-ups.

Customizable email templates

Mailchimp provides a wide collection of customized email templates for eCommerce firms. You can choose from various professionally created templates and personalize them to reflect your brand. It allows you to make your emails visually appealing while remaining consistent with the style of your e-commerce site.

A/B testing

Mailchimp's A/B testing functionality allows you to test multiple subject lines, content layouts, and calls-to-action in your email campaigns. By testing and comparing multiple versions of your emails, you can determine what connects with your target audience and optimize your campaigns for more engagement and conversion.

AI content optimizer

Mailchimp's AI-powered content optimizer evaluates your email content and recommends changes to increase interaction. From subject lines to email body text, the AI content optimizer makes recommendations based on industry best practices and data-driven insights. 

Audience segmentation

Mailchimp's audience segmentation is a valuable feature that allows you to categorize your customers based on their behavior, preferences, demographics, or purchase history. By segmenting your audience, you can send tailored emails that appeal to each segment, increasing engagement and conversions.

Creative Assistant

One of Mailchimp's standout features is its Creative Assistant. This application generates email designs with the touch of a button by assessing your brand assets, such as logos and photographs, and recommending visually appealing designs. 

How does Mailchimp compare to others?

How does Mailchimp compare to others?

Mailchimp (as opposed to Aweber, Drip, or ConvertKit) is the greatest for email marketing since it's simple to use, has incredibly advanced capabilities, and has an incredibly fantastic price after you pay for it.

But how does it perform against its competitors? Mailchimp's finest feature is how quickly and easily you can create email designs, basic automation sequences, and landing pages to integrate with e-commerce sites. Mailchimp is a top email marketing tool for several reasons. Mailchimp allows you to design tailored email marketing campaigns to help you achieve your company goals.

Every business is unique, but with Mailchimp, you can build one-of-a-kind client experiences that generate revenue and sales. You may also get our email marketing guide, which will teach you the fundamentals of developing effective marketing campaigns. Mailchimp can help you achieve client success by building successful marketing strategies.

There are several email marketing benefits, and Mailchimp can assist you in making the most of your email marketing plan, allowing you to achieve your company objectives quickly.

In Conclusion

Mailchimp is one of the industry's most well-known and reasonably priced email marketing solutions. There's a reason they've been in the email marketing game for so long: the technology works. It's more than simply sophisticated software for sending bulk email campaigns and newsletters; it's a true leader in email marketing software alternatives.

If you are a more skilled user who needs additional email marketing statistics and data points to input into your systems, Mailchimp may seem limiting. However, when it comes to email automation solutions, Mailchimp is an excellent marketing automation alternative since it offers more than just the fundamentals.

It can help you create attractive emails, develop complicated email sequences, and dabble in all aspects of your email marketing efforts. More than anything, it will make things easier for you.

Are you looking for a Mailchimp professional to help you get the most out of this platform? Contact us at MarsDevs, and we would be happy to help you.


  1. What is Mailchimp best for?

Mailchimp allows you to design tailored email marketing campaigns to help you achieve your company goals.

  1. Why use Mailchimp instead of Gmail?

Gmail is a personal email service that focuses on email management for individual users. In contrast, Mailchimp is an email marketing platform that allows businesses to create, automate, and track email marketing campaigns. It includes advanced features, customization options, automation capabilities, and more.

  1. Is Mailchimp a CRM or CMS?

Yes, Mailchimp offers a variety of marketing CRM solutions that help you understand, interact with, and expand your audience.

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