How to Keep Your Website Up & Running – A Hands On Guide to Website Maintenance

Published on:
December 7, 2023

Steve Krug once said, “The one thing you learn by working on various websites, it’s that any design idea–irrespective of how bad–can be made usable in the right areas, with desired effort.”

A website is not a catalog. It is not a fixed asset. It only loses value if you allow it to lose value. Your website is a piece of digital property. It needs maintenance. 

Proactively managing your website allows you to make gradual upgrades rather than costly redesign. Website maintenance ensures that it operates at peak efficiency and provides users with the greatest possible experience; fresh content, secure servers, performance management, and frequent updates contribute to this.

Alongside providing visitors with a fast-loading site full of engaging content, proper maintenance can increase online exposure by enhancing search engine rankings for leads and conversions.

But how to get started? To help you out, MarsDevs has put together this guide on website maintenance and everything it entails.

What is website maintenance?

The technique of checking your website's overall performance and uptime is known as website maintenance. Keeping a website up to date is critical to ensure it performs optimally, engaging & keeps site visitors. 

To properly assess and manage a website, you must perform various tasks, such as upgrading security software and plugins, adding fresh content, growing new and returning traffic, and satisfying your site visitors. 

Briefly, web maintenance inspects your website to verify it is functioning properly and keeps it updated to stimulate traffic development. Website maintenance services are critical in acquiring, engaging, and retaining clients.

Why is website maintenance necessary?

Website upkeep can influence your company's initial impressions, SEO strategy, protection, and profits. Whether you're a company owner or launching a blog, you'll want to make sure that when visitors and search engines appear at your site, they quickly notice the value of your website—or risk losing them.

As Leland Dieno said, “Your website is the core of your digital ecosystem, like a pivotal location. The experience matters once a user enters, as much as their perception of you before they exit.

So, why do you need website maintenance?

Ensuring up-to-date web design

According to studies, 94% of initial impressions are tied to design. Using appealing and updated web design will help you convey the message to new site visitors. If your site appears outdated or needs to be fixed, you can miss out on collecting new leads in the initial few seconds that matter.

Building brand reputation

You must ensure that your website matches your company's quality, dependability & professionalism promises. A well-designed website will wow visitors and encourage them to use your product or service.

Keeping up with SEO trends & updates

Website upkeep is critical for the SEO strategy of your site. Consider this a chance to develop a regular practice of monitoring and enhancing your website's SEO, which might include anything from updating content to correcting broken site links.

Boosting sales

Any web store's lifeline is sales. More customers purchasing from your eCommerce site correlates to a thriving business. To keep sales statistics high, avoid technical glitches that might detract from your customers' shopping experience.

Security updates from external threats

A website maintenance strategy can help safeguard your company from cyber risks. Regularly upgrading your security software and upgrading your SSL certification provider assist in protecting the files on your website.

How website negligence affects you?

A website is similar to an automobile; if it is not maintained, it will ultimately break down. A website must be properly maintained to function adequately and deliver a good user experience. It might lead to a loss of clients and sales.

You can lose your business if your website is neglected or just awful. A neglected website can cost you money. If your site is updated regularly, you're protected from attack. Outdated software can also cause compatibility difficulties, costing you much more money in lost sales. 

Neglecting your website could jeopardize your relationships with present and prospective clients. They will not trust you with your business if they cannot rely on you to keep your website current. In a nutshell, failing to maintain your website is a formula for catastrophe. After all, as Dr. Dayagdag explains, “Grabbing a quality site isn’t an expense, but instead, it’s an investment.”

Website maintenance tasks to keep the website running

Your website can be up and running now. However, there is no guarantee that it will continue to function at this peak level indefinitely. So, how will you ensure that it does? 

It can be accomplished by following routine maintenance tasks. 

  • Update security and backups:

To guarantee that the website is secured against known vulnerabilities, security updates should be executed as soon as they become available. Regular backups are also necessary for protecting against data loss and should be made regularly.

  • Check website performance and optimization:

Improving website performance is an important part of effective maintenance. High-performance websites give an ideal user experience while boosting page load speed and SEO rankings. With adequate optimization, sites gain better loading times, leading to high bounce rates and low user engagement, negatively impacting SERP placements. 

  • Content moderation:

Maintaining the site's content fresh and entertaining for visitors is essential. Website owners should routinely create new pages, edit old pages, add colorful graphics, and create new blog posts.

  • Test Loading Speed:

One of the most critical website maintenance responsibilities is to test web pages to guarantee they load quickly. Web users nowadays only give pages a few seconds to load before abandoning them. More than slowly loading pages on your website can harm your visitors.

  • Update CMS and Plugins

Because new vulnerabilities are discovered regularly, you should update your CMS (Content Management System) regularly. Hackers can easily access faulty plugins or CMS systems, so update plugins regularly. 

  • Fix Dead Links and Errors

Check your external links to ensure they convey the user to the desired site. Ensuring that all of your internal links function properly is also critical. Broken links can result in 404 errors & upset users who see "page not found" messages. 

  • Check User experience

A well-maintained website attracts new clients and keeps existing customers interested. Your website should be client-centered and relevant by periodically renewing the content and ensuring that all customer contact points are functional.

  • Test Browser Compatibility

Different web browsers create various variations of how your website looks to users. Check that your site appears well in all browsers (Chrome, Safari, Firefox, and so on). Responsive web design is often a universal approach that works across all browsers and devices. As Josh Wilson said, “Responsive web design always plays a vital role while promoting your website.”

  • Add a Sitemap

If search engines fail to locate your web pages, they will not be indexed or included to search results. It can easily be resolved by including a sitemap. Consider a sitemap to be a road map for all of your website's content. So, create yours using free tools like

  • Leverage Webmaster Tools

Register for a free Google & Bing Webmaster Tools account to keep your website functioning at its peak performance. Discover which pages have been indexed, who is linked to your website, and the crawl rate of your website's content. Also, if your website gets hacked, you can try the free web admin tools to help clean it up and get it back up as soon as possible.

  • Monitor Analytics

Analyzing analytics is the most efficient way to assess your website's performance and identify any issues. Analytics helps you see traffic trends, bounce rates, interaction statistics & more. 

It will allow you to understand what modifications need to be done immediately and develop content your consumers are most interested in.

Tips for creating good maintenance pages

Nobody enjoys an unavailable website. However, if you take your site offline, a well-designed maintenance page could make it a better experience. A maintenance page is a substitute for when a site or service has to be taken offline for upgrades, backups, or maintenance.

Here are some tips and examples to do it the right way.

1. Reflect your brand

When visitors land on your maintenance page, they should not feel like they landed on another website. Your brand should be carried over to your maintenance page. Just like Product Hunt does, puns like these complement Product Hunt's whimsical brand. Cats and tongue-in-cheek text have long been a component of their style.

2. Keep it simple:

While interesting branding is usually better than a dull page, don't mince words or try to be too charming with your text. The words "maintenance/down for maintenance" should be prominently displayed someplace, or people may get puzzled. Take a look at Twitter’s “fail whale.” It is an excellent instance of the "work in progress" effect of maintenance intervals.

3. Give visitors a call to action:

You have no control over what people do after seeing your maintenance page. However, you can offer an idea. Consider including a call to action, a link to additional useful stuff you give (just make sure it isn't offline!)/a form for joining an email list.

4. Think about what else you can offer:

A maintenance page can help with goals other than announcing maintenance, fostering excitement for an upgrade or new product/emphasizing consumers or community content. Look at this example from Apple.

When Apple is amid one of their legendary product announcement events, they are known to put up a page like this. It's unclear whether they "need" this placeholder to update their website. However, it does generate some interest.

5. Inform visitors when you will be back online.

"Back soon" isn't much of a promise. Your visitor has no clue when your maintenance started, how far you have gotten/your definition of "soon." Consider providing further context. If updating this page seems too crowded or confusing, try linking to a status page where you'll provide more specific notifications regarding the maintenance time.


James Altucher once said, “Never forget: when starting a website, it’s not a trusted site. Hence you must drive people from a trusted site towards yours to create the site's trust.” For that, you need to ensure an updated and reliable website. 

Any business trying to have an online presence in today's digital world needs a website. However, more than just developing a website is necessary. Maintaining and updating it is critical to guarantee its performance, security, and search engine ranking.

In the end, website maintenance is the antidote to entropy, the worst thing that can happen to your website—but also the best way to guarantee your business flourishes. A web development and design firm like MarsDevs can help.  

If you want a simple way to develop and maintain your website, contact MarsDevs. Let us worry about your maintenance needs from today!


1. What is website annual maintenance?

Website maintenance regularly involves upgrading software, performing security checks, updating content, repairing broken links, and monitoring website performance.

2. How long does it take for website maintenance?

When it comes to how long it takes to maintain a website, the answer is simple! It depends entirely on the website upgrades you are doing. It might take as little as half an hour or as long as three to four days.

3. Why is website maintenance expensive?

The cost of website maintenance varies greatly based on several factors, including the size and complexity of your website, the frequency and breadth of maintenance duties, and the degree of experience necessary to do those jobs.

4. What happens if a website needs to be maintained?

Website maintenance protects your platform against security breaches or automated hacking tools. Older security software and poor hosting expose your website to weaknesses that fresh hackers can exploit.

5. What causes website failure?

A website can fail for a variety of causes, including defective programming, malicious assaults, and hosting difficulties. Massive traffic is another major cause of website downtime. Every website can collapse, but knowing what caused the issue can help you solve it immediately.

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