Building a Winning Mobile App: Essential Features and Development Tactics

Published on:
March 20, 2024

Businesses have been eager to utilize mobile applications since they understand their full potential. As we know, there are 6.648 billion smartphone consumers globally (83.72% of the world's population) & why would anybody ignore them? And things don't stop here. 

“Over 7.5 billion people are expected to have smartphones by 2026!”

In the current age, the typical smartphone user has 80 applications loaded on their device, of which they use 10 per day on average. It would be foolish of corporations to stay out of this market given the vast amount of consumers using applications. With that, it can be concluded that mobile apps aren’t just an option for companies anymore. User-centric mobile apps are the doors to the future. 

However, there are many stages to the mobile development process, which vary depending on the size of the app project and its essential features and functionalities. In this MarsDevs article, we will talk about all those. So, let’s get started!

What makes a mobile app “good”?

What makes a mobile app “good”?

Does a good app have fancy effects or a nice look?

Although, that is somewhat true. In the end, good apps should simplify users' lives & those of their developers. They ought to be competent at the duties for which they were created.

Specifically, well-performing applications.

  1. Are user-centric

Apple founder Steve Jobs once said, “Customer (user) experience should be the base of any consumer technology.” To put it briefly, people just want apps that are easy to use. For this reason, companies that develop popular mobile applications always strive to improve the user experience (UX). 

Fewer user dropouts translate into higher revenue, after all. In this way, the user experience (UX) designs of Facebook and Google contribute to their ability to outperform their competitors.

  1. Are performance optimized

Applications that load excessively slowly, hang often, or freeze are not fun to operate. Slow load times drive 70% of users to move to another mobile app, which has a massive influence on app user retention rates and revenue, which means, every app should load fast and perform well. 

  1. Are security-first
Are security-first

Even technology behemoths like Facebook and Yahoo! were powerless to prevent hackers from accessing the private information of their 3.5 billion users despite their superior technological capabilities.

Today, the majority of people use the Internet via their mobile devices. Thus, any smartphone user who wants to be protected from hackers and malware—programs that damage equipment must have a reasonable mobile application with robust cybersecurity capabilities.

  1. Are backed with excellent user support

Your mobile app must offer the appropriate degree of user assistance if you want to create something that employees will likely incorporate.

One way to do this is by using an in-app communication feature, such as a direct chat feature. Users can now simply ask questions, give comments, and solve problems with this. Without having a dedicated customer service line, using AI-driven chatbots can be a viable substitute since they offer a more tailored client experience. 

  1. Are equipped with built-in integrations

Your app must integrate all of your data and connect it to some of the other platforms that your company uses. Because of this, excellent mobile applications come with built-in integrations, which are essential to their success.

Building a successful mobile app - what does it take?

Every successful app has a carefully thought-out mobile app development strategy underneath it. Let’s take a peek.

  1. Understand The Target Audience

An effective approach to developing mobile apps starts with having a thorough grasp of the intended audience. It is essential to determine who will use the app, their needs, preferences, and pain areas before beginning the development process. Collecting input from prospective consumers, examining user demographics, and deploying in-depth market research are crucial phases.

You can modify your app's features, functionality, and style to cater to your target audience's demands to understand them. You can develop a mobile app that connects with your audience and offers a better user experience by using this user-centric strategy.

  1. Don’t Forget Market Analysis

Detailed insight into the market landscape is essential to developing a successful mobile app. By doing a thorough market study, you can discover holes in the market that your app can fill, identify current rivals, and evaluate their advantages and disadvantages. 

You may differentiate your app from the competition by developing a unique selling proposition (USP) based on the research you've done. As developers express, “You can also stay ahead of the curve by checking out new trends, technical developments & consumer preferences. Your decision-making process will be informed by this market knowledge, which assures that your application will stay competitive and relevant in the due course.”

  1. Craft A Robust App Development Plan
Craft A Robust App Development Plan

To guarantee a seamless and effective development process, a clearly defined plan for app development is necessary. The features, functionality, design, and technical app specifications should all be outlined in this proposal. A reasonable schedule, budget & resource allocation are included.

You can monitor your progress and make any required modifications by dividing the development process into milestones and establishing quantifiable targets. A comprehensive strategy for app development serves as a road map, assisting your team at every stage of the process and guaranteeing that the end product reflects your vision.

  1. Add A Seamless User Experience (UX) Design

A mobile app's user experience is crucial to its success. Retention rates are increased, user happiness is encouraged, and user engagement is boosted by a fluid and user-friendly UX design. Putting money into user experience design is essential to developing an application that people like interacting with.

Wireframes, prototypes, and usability testing are all part of the UX design process, which aims to find and fix any usability problems. A satisfying user experience can be achieved by considering elements including accessibility, responsiveness, visual appeal, and navigation. Developing an app with a user-centric design strategy can help you build a loyal user base.

  1. Last But Not The Least - Effective Marketing & Promotion

To reach its intended audience, even the most creative and well-designed software needs efficient marketing and promotion. To raise awareness and encourage downloads, a thorough marketing plan incorporating influencer relationships, content marketing, social media marketing, application store optimization (ASO), and targeted advertising is necessary.

You can reach new users, enhance user base acquisition and retention rates, and refine your app's marketing efforts by leveraging data analytics and user feedback. A smart mobile app development plan knows the value of continuous advertising & visibility maintenance in a competitive industry.

The Best technologies for mobile app development

The Best technologies for mobile app development

Developing a mobile application has become essential for all businesses. It has been noted that companies using mobile applications can make more money than those using traditional methods. 

However, the appropriate technologies must be chosen by the specifications to build an app. These are a few of the most well-known frameworks and technologies for creating mobile applications.

React Native

Facebook introduced the most well-known open-source framework. With the help of this dynamic framework, you can create cross-platform mobile apps for iOS and Android.


Another open-source framework for building cross-platform apps is called Flutter. Google first unveiled it in 2017. iOS and Android mobile apps can be developed using this dynamic SDK for app creation.


Swift is a general-purpose language that Apple Inc. released. Working on Cocoa Touch and Cocoa frameworks is made possible by Swift. tvOS, Linux, macOS, iOS, and other operating systems can all use Swift. From startups to major corporations, Swift opts to create apps.


Now, one of the most popular programming languages for creating mobile applications used worldwide is Python. Its dynamic nature has made it well-known among developers and businesses alike. Python makes it easy to complete even complicated jobs.


Of all the technologies mentioned here, it is arguably the most ancient one that facilitates object-oriented programming. It’s regarded as a highly user-friendly and safe programming language. 


If you want to create a sophisticated application for your company concept, Kotlin is the best option. It’s also the most recent iteration of Java and provides a cross-platform programming language. 


Microsoft first created Xamarin to help .Net developers create contemporary apps for iOS and Android. It is an open-source framework that supports several platforms and is used to create apps using the C++ programming language.

In Conclusion

One of the main contributions of the digital revolution has been made by mobile applications. Businesses can expand their growth prospects by releasing an app. However, avoid opening an app to open an app. Ensure it has the right features and technology if you are launching it.

In the end, just as you need a skilled mobile app development team to assist you with this process - MarsDevs can help. Do you have any more questions? MarsDevs can answer! Contact us at MarsDevs & we would be happy to help you.


  1. How much does it cost to create a mobile app?

The size of your team, the resources you employ, and other app development overhead costs are some variables that will affect the cost of developing your new app.

  1. Which four design facets go into creating a reasonable mobile application?

Product strategy, user experience design, mobile app architecture, and mobile app marketing are the four design domains.

  1. What are the five key benefits of mobile apps?

Businesses could profit from mobile app development's competitive advantage, personalized user experiences, quick and easy access to critical information, and simplicity.

Similar Posts