Bootstrapping Agency - Understanding the Secrets of Bootstrapping

Published on:
August 5, 2023

The glamorous world of high-flying companies with absurd values is out of reach for most entrepreneurs. So how can the majority of business entrepreneurs hope to raise significant sums of money and set their sights on a future filled with terminology like "Series A," "IPO," or "unicorn" without the proper contacts, connections, business network, or historical results?

The reality? Most business owners avoid taking that path. They bootstrap. They use their methods and channels to raise the necessary funds. Is it simple? No. Your options can be limited if your monthly income is insufficient to cover your expenses or your debts are too high.

However, as Andrew Gazdecki, Founder and CEO of Acquire, puts it - “One of my favorite parts of bootstrapping a startup is being able to do whatever I want.”

However, bootstrapping a firm is the most effective strategy for growth. But just what does that mean? Though we've all heard it before, how many of us know about it? How many know how to build a company from nothing into a significant, well-established money-making machine?

Only a few. And that's why most companies fail. But for those who make it, what enables them to bootstrap their business while others struggle and fail successfully?

To answer all these questions, we will tell you what bootstrapping is all about and uncover the secrets of bootstrapping your business. So, let’s get started!

Bootstrapping - What Does it Mean?


Bootstrapping is turning an idea into a company employing personal money and labor and focusing on sustainable growth by reinvesting the earnings instead of looking for outside funding.

Bootstrapping is important because it gives young founders a terrific chance to launch their own companies without being held back by outside financing. You can focus your time and effort on creating a profitable business by avoiding taking on too much risk.

Some founders discover that focusing on traction and revenue generation rather than investor pitches helps them launch their firm considerably more quickly.

Bootstrapping your firm might be intimidating, but it shouldn't be. All you need is a solid plan and a lot of hustling. But, naturally, this will also depend on the business you intend to build and how rapidly it has to expand to become profitable.

Maintaining complete control over your firm from day one is one of its major benefits. Then, you only need to trust in yourself and put in the hard effort necessary for success; you won't need to persuade angel investors or venture capitalists.


So, Why Bootstrap?


Bootstrapping a company means funding it yourself, and as a general guideline, you should do so for as long as you can. In this way, you are in control and can discover the ideal investors for your business while still having some leverage available when the moment is perfect to start looking for them.

No excuses. Bootstrapping is difficult. You, the founder, are under extreme financial strain. Being strapped for cash can hinder business growth and lower the caliber of your goods and services.

Sounds bad, right? It is. But does it all mean that there is no silver lining? Nope.

It entirely depends on what you appreciate as a businessperson. The firm and its operations are completely in your control as the founder of a bootstrapped startup. The fact that all funds go into product development rather than going directly to investing partners' coffers is a plus. What else? 

  • Bootstrapping is a challenging road to generating a return on investment. Still, it can be a way to gradually raise earnings and establish a secure operation that will sustain more company investment.
  • Bootstrapping compels business owners to develop a model that truly works. Poor business models are to blame for the majority of failing firms. On the other hand, bootstrapped business owners feel driven to create methods that avoid this result while generating quick, enduring cash flow.
  • Bootstrapping is also known to inspire business owners to use more original ideas in their enterprises. You have more time for innovation because you don't have any commitments to other stakeholders about the delivery of the product or the direction of your firm. 
  • As you gain more flexibility, the danger to your assets used to finance the business also increases. It is because the success of your business is correlated with your financial well-being. While a little frightening, that can be the ideal challenge for the entrepreneur at heart.

As Victor Kwegyir writes, “What sets bootstrapping apart from other forms of business funding is that it relies heavily on entrepreneurs’ frugal thinking, creativity, thriftiness, planning & cost-cutting efficiency skills.”

Bootstrapping will teach you the most important entrepreneurial trait: a willingness to work hard. Thus, before leaping, decide whether you fit the bill for the work. Ask yourself - Do I have the necessary traits to be an entrepreneur?


The Art of Bootstrapping - How to Take the First Steps?

To bootstrap your company, you must utilize your funds, take out loans, or quickly build a successful business. You do not, however, have to jeopardize your livelihood to launch a successful firm. So, how to start?


Here are five foolproof ways to bootstrap your startup:

1. Cut Down Expenses:

Cutting back on the things you love and delights sounds almost as pleasurable as finding you've just had the last piece of candy without planning. We all know the struggle.

However, cutting your usual spending is essential if you're serious about your company. You have to invest more into your firm as you make more cuts. Find cheap office space. And constantly keep saving money in mind, whether pursuing novel goals or investing in company solutions.

As entrepreneur and author Jonathan Long puts it, “Monitor your cash daily -- there is no excuse for lazy accounting.”


2. Don’t quit your job right away:

You might be tempted to quit your day job immediately since your bootstrapping adventure is only starting. However, for most entrepreneurs, it makes more sense to bootstrap your business while holding down a full-time (or part-time) job.

You can quit your work immediately if you have enough money to meet your living expenses for at least six months or a year. However, if you are bootstrapping with credit cards, it's a good idea to have a steady income while you focus on developing your business.

3. Find a Co-Founder:

For bootstrapping, having a co-founder can be tremendously beneficial. When times are tough, you'll have someone to bounce ideas off of and hold you accountable. On the other hand, finding the perfect person with complementary abilities who is equally determined to start a business from scratch without external finance can be challenging.

But if you can’t find anyone, don’t be afraid to go solo. It is a wonderful option if you want greater control over the company, but you'll have to learn how to handle everything yourself or employ freelancers as needed.

4. Think long-term 

Starting a business on one's funds is not a short-term plan. Don't expect quick outcomes because making a profit and generating revenue will take time.

Hence, you must consider the long-term when bootstrapping your company. Instead of seeking to employ fast fixes to make money right away, it's important to be patient and focus on the future of your business.

Just as Rome wasn't built in a day, you'll wait to make money. The secret is keeping your motivation and attention while facing obstacles and always maintaining sight of the end goal.

5. Be ready to tweak your business model:

When bootstrapping a firm, it's crucial to be ready for failure because business models might fail for various reasons. So don't worry if things go differently than planned; analyze what went wrong and how you can alter your company strategy.

To shift directions without spending too much time or money on your original concept, pivoting might be a wise strategy. Knowing when to change course for future development is crucial. It can take a few tries to discover the ideal fit, but once you do, you'll be well on your way to success.


Examples of bootstrapped businesses

Startups are often self-funded. More than 70% of firms rely on founder money for their early expansion. Finding bootstrapped businesses might be difficult, but here we have several unicorns founded totally on their resources.

As Seth Godin, in his book, ‘The Bootstrapper's Bible,’ says - “What a bootstrapper to do?

You have to go where the other guys canʼt. Take advantage of what you have to beat the competition with what they donʼt.”


Its bootstrapped IT startup borrowed less than $1 million in its first ten years of business. Shopify has always prioritized steady expansion over explosive growth. Unbelievably, Shopify has been around for almost 20 years. Yet, it only became somewhat popular. Instead, its founders focused on organic development and locating a lucrative market niche.


Tom Preston-Werner, the company's founder, bootstrapped GitHub for just a few thousand dollars. He centered on short-term financial success to maintain corporate operations. 

Tom claims that GitHub began requesting a membership fee "the day we opened." Tom built his company with an eye toward fast profitability since he realized he could only afford to bootstrap GitHub for a while.


This email marketing platform, which began as a self-funded dream and is still 100% founder-owned, now generates nearly $700 million in yearly revenue. As a result, they can be self-sufficient for the rest of their lives and never seek outside funding. 


Wayfair operated solely off of its founder's money for over nine years. However, Niraj Shah, the company's creator, claims that Wayfair could establish itself as the industry leader without investing initial money because it had the appropriate personnel and many backup plans for expansion.


Nick Woodman recognized a chance to develop a special camera for sports fans. So he supported GoPro for about ten years out of his resources and a modest loan from his mother. The first IPO for GoPro was close to $2 billion, and the company is now worth several billions of dollars.

The Bottom Line:


There is no silver bullet when you are bootstrapping; it's all about perseverance and hard work. You must be willing to put in much work and sacrifice. Although starting from scratch is challenging, it can give you unmatched flexibility and power. 

Furthermore, it makes you focus rapidly on your competitive advantages so that you can begin monetizing them. Bootstrapping isn’t easy, but you can do wonders with the right help and talent. MarsDevs is a one-stop development shop that handles all your technological requirements and boosts your company's productivity. 

We also provide professional consulting to see if you veer off course. And that isn't all. While you focus on growing the business, our devoted specialists will create, maintain, and deploy apps.

Therefore, stop waiting and fretting about what to do next. Arrange your tech needs and call us right away. You will offer the action plan, and we will discuss the options and our expertise. Let’s get started today. Get in touch with us!


  1. What is bootstrapping?

Bootstrapping refers to financing your startup on your own. Bootstrapping might take time, but it can also be incredibly gratifying if it helps your company expand and succeed.

  1. Why bootstrap a startup?

There are many reasons why you could bootstrap your business. For example, you could not be interested in raising money because you want to keep control over your company. However, bootstrapping allows you to keep ownership if you want to see long-term success and growth for your business.

  1. Who should learn to bootstrap?

Knowing how to bootstrap is crucial for founders. It teaches you how to get sales leads and develop a viable company plan, two of the most crucial skills when launching a new firm. Entrepreneurs benefit from learning about bootstrapping because it helps them focus on what's crucial: creating a long-lasting company.

  1. What are the risks of bootstrapping?

Bootstrapping involves taking the most obvious risk by investing money in the business. For example, when your company suffers from a drop in sales or an unanticipated expenditure, it will immediately affect you.

  1. What are some good bootstrap startup ideas?

Here are some of our favorite topics to research if you're looking for bootstrap company ideas:

  • Online Apps
  • Event Planning 
  • Workflow Automation
  • Specialized E-commerce and DTC 
  • Micro SaaS

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